Wednesday, July 20, 2011

Hot, Hot, Hot...

Initially wanting to stay away from the idea of anything "hot", I was able to show and prove to Red Dragon Yoga that their unique differentiator was just that... Hot Yoga and it's benefits! Capturing their new brand's irreverent attitude... You will sleep like a baby tonight. You will win that next triathlon. You will get that long overdue promotion. You will be able to talk to your teenager. You will find total enlightenment. Yeah, maybe... But, at Red Dragon Yoga you will sweat. Guaranteed. With magazine ads, new studio signage, revised website in the works... Red Dragon is hot, hot, hot!

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