Tuesday, July 13, 2010

"If you can dodge traffic..."


Through my friends at LeapFrog, I was referred to NVIDIA, World Leader in Computing Technologies. And as all successful corporate cultures know... Keep your people happy! With that said, what could be more fun (and worthwhile) than a company-wide dodgeball competition for charity? Needing a poster (and web-site), I suggested exploring two different design directions; one that was cool, hip, and edgy; and one that was fun, playful, and comic-like. Ultimately, the more bold, movie-inspired concept was chosen, as the humorous design was amusingly described as looking "too painful". Another effective solution, another happy client!

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