Friday, February 5, 2010

Dancing, Blueberries, Sunscreen...


These engaging "Sonoma Health" full-color newspaper ads (3 shown of 12) showcase the limitless array of simple everyday preventative health ideas focusing on lifestyle, nutrition, and supplements. Then, within the copy emerges a warm, powerful and uniquely personal Sonoma Valley Hospital story, ultimately reinforcing the benefits of having a full-service hospital close to home; from 24-hour emergency care, to the latest in diagnostic technology, and an excellent and caring medical staff. This ad campaign has immediately been met with such staff support and community enthusiasm that the hospital has contracted for more ads and is also planning to create framed wall posters of each.

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