A few months ago, two of my friends, both in need of a new challenge, started making cheese. And when they asked me to design a brand identity and label for them, I smiled with approval. Now, they can't produce their cheeses fast enough - selling to all the swankiest restaurants in the Bay Area (i.e. Chez Panisse) and the Wine Country (i.e. French Laundry). Go BoHo, Go!
2 comments:
You didn't come up with the name ("identity"), scumface.
The above anonymous commenter is correct, in that I was not tasked with developing the corporate name, Bohemian Creamery. Though I have developed many corporate and brand names, in this case they already had their name when they approached me. My job was to design the visual "identity", or overall brand "persona" for their emerging company. BoHo continues to be wildly successful, and we are currently developing signage for the creamery's build-out.
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